Gian Luca Vialardi – Woodco


Can you describe your company in about 20 words?
Woodco is a dynamic and well-established company thanks to the constant attention it pays to new market trends and the way it works closely with clients to meet their needs for products, services and guaranteed quality.

What’s your ‘core business’?
We produce and sell two- or three-layer wood flooring. We pay careful attention to selecting ranges in line with current trends which are environmentally friendly and safe for mankind and the environment.

What’s your strong point?
Our strong point is the range of products we offer and our technologically advanced ideas. We have always tried to anticipate market changes in taste and to meet the needs of retailers and floorers with technology which makes their jobs easier.

What’s your most important product?
In 2014, the big success story was the Impression collection. This is made of double layer, hand-planed boards in which the knots and veins in the wood offer a particular appearance. The collection has been carefully researched and offers great potential. We are glad it is being appreciated on the market.

What’s your export percentage? Which countries do you mainly export to?
We export mainly to the countries bordering Italy, particularly Switzerland and Austria. Until now our exports have been only about 5% because we wanted to consolidate our position on the Italian market first. Now, however, we are looking to widen our foreign network more and more and find partners to collaborate with.