Can you describe your company in about 20 words?
Solas is the Italian leader in the production of natural paints.
Its products are made with vegetable and minerals raw materials and contain no petrochemical derivatives.
What’s your ‘core business’?
The company offers a full range of products for coating, treatment and maintenance of wall, wood and metal to meet all the needs of public and private building, of the timber industry and the DIY.
What’s your strong point?
Our strenght: “Providing consumers with really responsible and aware consumption occasions.”
The company exposes on the products label and technical datasheet all the raw materials in order of concentration, even if in the world there is no legal requirement for the paint industry.
What’s your most important product?
Our flagship product for wooden floors is a water-based complete treatment, totally natural and free of solvents (VOC = 0): Fermalegno U14 and Finitivo U18. It’s a treatment of new generation, which does not generate indoor pollution, fast drying and easy to use, suitable also to DIY.
What’s your export percentage? Which countries do you mainly export to?
Our share of exports is low, in 2014 represents 5% of sales, mainly to Switzerland and Austria, but also in Congo and Brazil. This is because we have never undertaken marketing campaigns and we don’t have brokers who represent us abroad.
We are ready to become an international company and we are looking for strategic partnerships.
